Overview
Financial Performance
Business Operations & Assets
Business Details
Reason For Sale
Description
An exceptional opportunity to acquire a highly regarded, award-recognised florist and gifting business.
A decade of reputation. A fully established business. An exceptional opportunity at $120,000 WIWO.
Established in 2016, this premium florist and gifting business has built an impressive reputation throughout Sunbury, Diggers Rest and the Macedon Ranges.
With over 1,150 Google reviews and a 5.0-star rating, the business enjoys exceptional customer loyalty, strong brand recognition and an established following that has taken a decade to build.
Beautifully presented, fully fitted and stocked, this is a genuine walk-in, walk-out opportunity for an incoming owner to take over an established business with the foundations already in place.
BUSINESS HIGHLIGHTS
Asking Price: $120,000 WIWO — Stock Included
Current weekly turnover: approximately $6,500–$8,500
Established for 10 years with an outstanding reputation
1,150+ Google reviews and a 5.0-star rating
Voted third in Melbourne's Top 10 Florists in the Herald Sun and Leader Best of Melbourne 2020 readers' poll
Hume Business Awards finalist in 2019, 2025 and 2026
Genuine turnkey sale including stock held at settlement, fit-out, refrigeration, fixtures and equipment
More than one-third of sales generated through website and phone orders
Almost 9,000 social media followers and approximately 2,500 email subscribers
Established premium gifting brands and selected local supplier exclusivity arrangements, subject to approval
Currently operated by a lean mother-and-daughter team
Rent approximately $848 per week
New lease available, subject to landlord approval and agreement
Up to two weeks of vendor handover and supplier introductions
WALK IN. TAKE OVER. START TRADING.
This is not a business that needs to be built from scratch.
The brand is established. The shop is beautifully presented. The customers are already there.
The sale includes stock held at settlement, floral refrigeration, workbenches, furniture, displays, equipment, website, social media accounts, established goodwill and other transferable business assets.
An incoming owner can step into an established operation with an existing customer base and proven trading history.
PROVEN DEMAND & GENUINE GROWTH POTENTIAL
The business experiences exceptional demand during Valentine's Day and Mother's Day, with peak months historically generating approximately twice the revenue of a typical month.
Currently operating under a lean owner-operated model, there is considerable opportunity for an enthusiastic purchaser to introduce additional staffing, increase stock availability and expand pre-order capacity during busy periods.
The substantial workroom and production area also provide opportunities to further develop weddings, events, corporate floristry, workshops and gifting.
With an established online presence and strong customer database, the foundations are already in place for further growth.
AN ESTABLISHED REPUTATION THAT GOES BEYOND THE SHOPFRONT
Having grown from a home studio into a recognised retail destination, the business has demonstrated its ability to attract and retain customers over many years.
A new lease is available, with potential for relocation within the surrounding area, subject to suitable premises and necessary approvals.
After 25 years in floristry and 10 years building this successful brand, the owner is ready for her next chapter and is motivated to secure a smooth transition to new ownership.
The branded Volkswagen Caddy delivery vehicle is excluded from the asking price but may be purchased separately.
ASKING PRICE: $120,000 WALK-IN WALK-OUT — INCLUDING STOCK
Ten years of reputation. An established customer base. A beautifully fitted and stocked store. Genuine opportunity to grow.
A motivated vendor and an exceptional opportunity for the right purchaser.
For further information or to arrange a confidential discussion, please contact:
Nicole Maroush
0435 305 815
nicole@absolutebb.com.au
Ref: B15075
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